Summer is approaching and with it we’re all anticipating increased business although there’s a huge amount of uncertainty.  It is encouraging given the current economic climate to see VisitScotland’s research predicting Scotland will see a 30% increase in people from around the UK holidaying in Scotland this year.     

Whilst there is a natural urge particularly in these challenging economic times to cut back to the bare minimum of expenses these are times to formulate and focus on target markets.  Whilst business is quieter it is crucial to focus on ensuring your business is firmly established at the forefront of potential customers’ minds.

Wishing you all the best for a successful summer and if you would like any assistance with your PR and marketing please do not hesitate to contact me.